LinkedIn Works.
Just not the way you’ve been told.
If you’re posting more but closing less…This book explains why.
Connect. Qualify. Close.
A short, tactical field guide from Richard van der Blom, creator of the LinkedIn Algorithm Report and trusted advisor to 1,000+ B2B teams, including Salesforce, PwC, and Capgemini.
It reveals the five-step system behind the LinkedIn strategies you’ve seen…
But probably haven’t understood.
No growth hacks.
No AI comment tricks.
No pretending to be a full-time “creator.”
Just a repeatable system for turning attention into qualified pipeline.
Inside You'll See...
- Why most outreach messages fall flat before they’re even sent—and the one fix that flips the script (Step 3: Outreach)
- How to filter out the 98% of LinkedIn users who’ll never buy (Step 1: Identify)
- The “Two-Fold Profile Test” Richard uses to tell if someone’s actually a qualified lead (Step 2: Engage)
- Why daily posting won’t build trust—but this underused follow-up move will (Step 4: Build Trust)
- How Richard books high-ticket deals without taking sales calls (Step 5: Convert)
- The exact five-part system used with Salesforce, Siemens, and Capgemini… now streamlined into a 70-page guide (Intro)
- Why your DMs are getting ghosted and how to fix it without using AI, gimmicks, or scripts (Step 3: Outreach)
- What Richard means when he says “stop booking strategy calls” (and how that change closes better clients) (Step 5)
- The trust-building mistake 9 out of 10 founders make and how to fix it in one sentence (Step 4)
THIS IS FOR YOU IF…
- You’re a B2B founder, advisor, or sales leader
- LinkedIn is part of your strategy, but it’s not delivering
- You want more conversions, not more content
THIS ISN’T FOR YOU IF…
- You believe automation = strategy
- You’re chasing followers, not clients
- You want a hack, not a system