Strategic LinkedIn™ insights
Leverage LinkedIn to the max.
I help professionals and companies understand what actually drives visibility, authority and social selling on LinkedIn, based on long-term research, real data and practical application.
Trusted in practice by
4,000+
clients. Pay once.
Followed on LinkedIn
276K+professionals follow the research.
Richard shares what the data shows in public, on LinkedIn, long before it reaches the reports. Follow along and see the patterns as they form.
4,000+
Insights Playbooks sold
1.3M+
Posts analysed
11k+
Newsletter readers
LinkedIn™ researcher, speaker and author of Connect, Qualify, Close
Why stay close to my work
LinkedIn doesn't change in obvious moments. It changes in patterns.
Visibility shifts. Engagement and buyers behave differently. Certain actions quietly stop working, long before anyone announces it.
Most advice reacts after the fact. My work focuses on something else: understanding change early, and knowing what to ignore.
For nearly two decades, I’ve worked with LinkedIn from multiple angles:
- Large-scale data analysis
- Real-world implementation across industries
- Continuous observation of platform behaviour, not just features
I don't optimise for trends. I optimise for signal.
That’s why thousands of professionals and companies don’t follow my work for tactics, but for orientation. To stay ahead.
What makes this different
Orientation, not tactics.
01
Research before opinion
Insights based on long-term data and repeated observation, not hot takes.
02
Patterns over posts
I look at behaviour, not isolated examples or lucky shots.
03
Application without hype
Everything is translated into what actually matters for visibility, authority and social selling.
04
Calm over noise
No urgency tactics. No “LinkedIn just changed everything” headlines.
Ways to work with me
Start where you are. Go as deep as you need.
Some start with a playbook to understand what changed. Some join live to apply it. Some stay close all year. There’s no right path, only the one that fits what you need right now.
New to my work? Start with the book.
Connect, Qualify, Close: proven B2B LinkedIn strategies, on Kindle and paperback.
Tier
01
Start here
Bestseller · Understand
Content & Algorithm Insights Playbook
What actually changed on LinkedIn, and what still works. Based on large-scale research and real-world application. Avoid outdated advice and focus on what drives visibility and authority today.
€199 · lifetime access, all updates
or both playbooks for €349
New · Build
The Revenue Engine Playbook
A working LinkedIn pipeline in 90 days: qualified conversations, not just followers. Eight chapters, exercises, checklists and implementation plans.
€199 · lifetime access
or both playbooks for €349
Want both?
Add the other playbook at checkout for €150 more.
€349 for both
Want the Insights Playbook plus all 8 Mastermind Sessions and a yearly VIP call? That’s the Tribe.
Tier
02
Apply it
Group · 2 hours
Mastermind Sessions
Live strategic sessions on what’s changing and what to do about it. Join one, or the full season.
€49 / session · or €299 for all 8
Playbook companion · Pre-recorded
Implementation Sessions
Four recorded working sessions that turn The Revenue Engine Playbook into your profile, content and outreach system. Watch at your own pace.
Requires The Revenue Engine Playbook
€200 · 4 recorded sessions
1-on-1 · 30 minutes
VIP Consultancy Call
Your situation, your questions, Richard’s direct read on what to do next.
€397 · single call
All 8 Masterminds (€299) and a yearly VIP call (€397) are included in the Tribe, along with the Insights Playbook.
Tier
03
Stay close
Exclusive online community
The Tribe.
For people who want ongoing access to strategic thinking, early insights and perspective, without noise or constant execution pressure.
€1,000 / year · or 4 × €250
What's included
- Exclusive Tribe Community accessIncluded
- Content & Algorithm Insights PlaybookIncluded
- All 8 Mastermind SessionsIncluded
- 1-on-1 VIP Call, once a yearIncluded
- Monthly Pick My Brain + networkingIncluded
- Early access to reports, updates and tacticsIncluded
- The Revenue Engine PlaybookSold separately
Trusted in practice
Not just theory.
“
There are thousands of ‘LinkedIn Experts’ out there, but there is only one Richard van der Blom. The maestro of LinkedIn do’s and don’ts, and an extraordinary wealth of information on how to develop your content and engagement on the platform…
Jacqueline Wales
Vistage Speaker, Vistage Worldwide
“
We recently had Richard van der Blom deliver a virtual talk to 225 of our colleagues at Ramboll. We had high hopes going into the talk… Richard still managed to really impress our whole team and the rest of our colleagues!
Sofie Campbell Holm
Employer Branding, Ramboll
“
Richard joined us for our global summit of independent agencies in Athens, and quite literally captivated us for 2 hours. His content was an absolute masterclass on leveraging LinkedIn… A powerful combination of information and inspiration.
John Harris
President & CEO, Worldwide Partners Inc
For your whole team
Algorithm report licensing.
Equip your sales and marketing team with the most authoritative LinkedIn research, under your own brand.
Everything included
- Full Algorithm Report 2026, all chapters
- Co-branded cover page with your company logo
- Internal distribution rights for all licensed employees
- PDF delivered within 48 hours
- Copyright-compliant licence agreement
- Direct contact with Richard
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Some signals are too early for reports. Some patterns are still forming. The newsletter is where I share those observations, for free, quietly and without noise.
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